Content Is The Life Blood For A Website – Write More!
The feature that decides whether an internet business is a success or failure in the end is the content of the website. Content wins in long run. To make you clear of this article, I would like to define content. Content is the text of all the pages on your site. Content can be grouped to two categories that is primary pages and information pages. Primary pages serve the main purpose of the site. It includes home, FAQ, site map, about us, contact us, product / service pages. Information pages are supporting primary pages, giving more elaboration of primary contents and answering questions.
Primary pages is where you try to make your visitors your customers. It should be carefully constructed. Prepare a keyword list on hand for each page and based on these keywords, write a clear and informative content. Check to make sure your text flow is delivering smoothly. Text that is not comfortable reading with, just for maximizing keywords inclusion to gain higher search engine ranking didn’t worth it as it ruin your conversation rates and easily raise misunderstanding. Traffic will become trash when it’s not gaining you any money.
Information page that acts as the supporting character for your site explaining your site in more detail way and also collecting you credibility with the published proof of your extensive knowledge in your field. Here, you can forget about primary page style and give strong accent to the use of keywords. This is a critical platform to impart your idea to visitors and promote your site. So, all written works here should be easily be compiled as articles. These articles can gain you backlinks with its submission to article directories. The byline you included in the article which directs readers to your site will increase your visitors count drastically when it is published. More links to your site means higher ranking in search engine.
Since information pages importance is not to be neglected, you need to figure out good topic for it. To brainstorm the topic to write on, evaluate your product or service. Explain from the most simple to complicated elements regarding your products or services. Never left out any fundamentals. For example, a website of real estate can discuss about guide to buying house, procedures of buying house, and some housing agreements guidelines. Don’t presume your visitors understand the product or services by themselves without sufficient information. Your website now grows bigger and this will add advantage to you in search engine ranking.
Next, carry out keywords research reviewing when you want to build a site. Find out all keywords that has less than 1,000 searches a month. Write about these keywords, they are potential topic. As with the less search of these keywords, your competition is relatively lower in search engine. When your sites have more links, your information pages has higher chance to be ranked top. Let say each of your information pages is traced to have 100 clicks a month and you have 50 of them, you will get 5,000 clicks to your site. If 1% of the visitors buy from you, you have 50 sales here. So, more information pages brings more sales.
If you are running out of idea for the moment, search for topics in forum. Forums have a big community gathered for a specific issue. Normally people ask questions in forum. There will or will not be replies to a questions. All these questions can be your topic. Pick those with large amount of replies as it indicates more peoples are interested with the topic. How to locate a relevant forum? Search in search engine with the word ‘forum’ and your subject.
Giant search engine such as Google, Yahoo, and MSN did not stay still with an algorithm for websites ranking. When they apply changes, your search engine optimization strategies might become inefficient. Only with quality and related content, your site can survive through the changes. Concluded in short, content rules!